Find Out If You're Expecting Too Much From Customers

You probably have them — a set of "rules" you've consciously (or unconsciously) created for how your customers are supposed to think and behave.

Perhaps they should:

  • Know when peonies are in season
  • Love flowers as much as I do
  • Know what I mean by "burgundy"
  • Send a thank you note after their wedding
  • And so on and so on...

Becoming aware of, and then dropping, these expectations allows you to approach customers with a clean slate and be the most help to them.

And as y'all know, being as helpful as humanly possible is what will super-charge your business and make you more money.

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