Do You Need A Degree To Be A Florist?

I remember Googling “floral design classes” and doing all the research about qualifications and education for florists here in Australia.

Of course, every country has its own education system and treats floral education a little differently.

In Australia, the government approaches it exactly like any other trade. We are lumped into the same category as electricians, plumbers, carpenters, and painters. Also, when it comes to starting a flower business, there are no technical requirements.

In fact, in Australia, setting up a business is a super simple and free exercise. So, the barriers to entry are super low and many florists are fooled into thinking building a flower business is a super easy undertaking.

Do You Need A Degree To Be A Florist?

Technically, you do not need a degree to be a florist but when I reflect on my own experience, I realise if someone did offer a degree program for florists, it would need to be the perfect combination of marketing + psychology + sales + flower care + design.


We need to learn so much about how humans operate, overcome our limiting beliefs, learn as much about marketing as we can as well as hone our design skills, and understand product care and availability.

It’s a lot, ain’t it?

So many florists ask me how to make money as a florist and the answer surprises so many people – it’s not about being the best designer, it’s about understanding the principles of marketing and overcoming your limiting beliefs.

Yeah, that’s where the psychology part comes into play – we need to understand how our human brain works.

For so many creative entrepreneurs (myself included) this is where we run into the most challenges. Having to wake up every day, give ourselves a pep talk, overcome our mindset blocks and keep moving forward.

It can be a lonely experience and the comparison-it is real. But that’s precisely why I started the podcast, to remind you you’re not the only one struggling. And to remind you, you don’t have to do this alone.

Although You Don't Need A Degree To Be A Florist...

You do need to understand psychology.

At the end of the day, building a successful flower business comes down to learning two things:

(1) understand what is involved in marketing flowers and

(2) managing your mindset on a daily basis.

This includes understanding the power of human emotion – both from a marketing point of view as well as from a personal, mindset perspective.

As humans, we’re conditioned to believe we’re supposed to be happy all the time. So then, when we’re frustrated, mad, or angry, we think there is something “wrong”. Turns out, that’s not true.

As creatives and business owners we are confronted with a lot of feelings every day. But when we’re never taught the power of our emotions, we always find ourselves stopping short – the fear, uncertainty and overwhelm prevent us from taking action. When, in actual fact, there’s nothing to be scared of.

Learning the power of human emotions is one of the secrets to my success – I know it sounds totally crazy and verging on “woo woo” but it’s so true. For 40 years, I walked around believing we were supposed to be happy all the time.

Then, when you start a business, you realise you’re scared, apprehensive, uncertain, overwhelmed, and frustrated 50% of the time.

Today, I remind myself, that’s exactly how it’s supposed to be. Those feelings are nothing to be afraid of and that’s how I should feel when I’m confronted with so many new circumstances.

Even better, because I feel so strongly about this idea, I’ve created an entire podcast episode to help you dig even deeper into this subject. It’s so helpful! Check it out below.

Need Help Growing Your Flower Business?

I know building a business can feel super overwhelming. I’ve been there. I’m here to help.

Check out my Flower Boss Bootcamp.

I created this one-of-a-kind program specifically to help floral designers, just like you, master the business of flowers.

I’d love to see you there!



How To Make Money As A Florist - The Scientific Way

Today I'll be talking about a topic that I love - makin' money as a floral designer. In an industry that is so secretive about its ways, it gives me great joy to share my knowledge and help floral designers all over the world, build successful businesses.

Do you remember sitting in chemistry class back in High School? Those sexy goggles we got to wear. The Periodic Table. Bunsen burners and all that madness?

I’m not gunna lie, I wasn’t the best at chemistry. But I did have fun with it.

I loved running the experiments and seeing the outcomes of mixing a bit of this and a bit of that. Today, I do exactly the same thing in my flower business.

We get to approach our marketing exactly the same way scientists approach their experiments. And, truth be told, it’s one of the most helpful mindset strategies I’ve learned in the past 10 years.

Now, you’re probably wondering: Kathleen how are science + mindset connected? And how the heck does all of that link to you making money in your flower business?

Florists Making Money - The Scientific Way

There is this thing called the Scientific Method. And it can be applied to anything – including a specific marketing activity you’re doing in your flower business.

Here’s a very simple interpretation of the Scientific Method:

  1. Identify your question
  2. Create a hypothesis
  3. Run your experiment
  4. Review the data Recalibrate as needed

So often, when we’re running a business, our human brain wants to tell us “It’s not working.” When in actual fact, that’s not true.

Any time my students come to me, inside my Flower Boss Bootcamp, and say “It’s not working,” I always come back with the same question:

“What’s not working?”

Our primitive brain is programmed to focus on the negative. To keep us safe and out of harm’s way. And when we’re running a flower business, we’re always battling this pre-programming.

The Scientific Method has been one of the best blessings I’ve stumbled on in the journey to build this business. It’s how I turned into a florist making money.

It requires us to dig into the data. To get our geek on and focus on tracking our progress.

When you circle back and ask yourself, what’s not working, you get to work on looking at the data. Where on the path to purchase are your customers getting lost?

  • Is it that they’re not finding you?
  • Are they confused by what is on your website?
  • Overwhelmed by choice or distracted by too many options?
  • So are they jumping off your website because you’re not showing big enough price points?
  • Did they move on to the next Instagram profile because you’re too elitist and standoffish?

I’ve asked myself all of these questions over the past few years. And I’ve tested so many different hypotheses along the way.

But that’s precisely how I figured out what worked.

I didn’t indulge in confusion or overwhelm. I refused to let my brain get stuck in a rut. When my brain was telling me, “It’s not working”,  I did not listen to it. I came back and said, "OK, well let’s figure out precisely what’s not working".

Get Your Geek On

Even if you didn’t conquer chemistry, embracing the Scientific Method in your flower business is so empowering. (Even better, in this instance, there is no one looking over your shoulder pushing you to get an A.)

Which simply is that we get to ask a question and post a hypothesis and then we get to work on testing it out. It requires us to focus on the data.

Not making as much money in your flower business as you’d like? Let’s get our geek on and get into the data.

What’s not working? Are they landing on your website? What are they not seeing? Are you using relevant hashtags to get found by your clients?

There are literally thousands of experiments we can run in our business –and even to this day, I’m still running experiments. Focused on looking at the data and always looking for ways to make our business and our offering better.

It’s so fun.

Even better, I’ve created an entire podcast episode on how to make money as a florist - the scientific way, to help you dig even deeper into this subject. And it’s so helpful!

You can listen to it on Spotify here or on the player at the end.

Need Help?

I know building a business can feel super overwhelming. I’ve been there. I’m here to help.

Check out my Flower Boss Bootcamp. Because I have created this one-of-a-kind program specifically to help floral designers, just like you, master the business of flowers. I’d love to see you there!



Bouquet Pricing – Cheatsheet For Florists

FREEBIE – downloadable PDF. You can get direct access to it HERE.

I'll show you, step by step, how we price our bridal bouquets and give you the line item worksheet so you can create your own equation for yours.

Definitely work downloading the worksheet first but if you think you can handle math in your head, feel free to simply follow along with a pen and piece of paper (and maybe a glass of wine or five).

Would love to hear from you guys if you do the math for yourself – or if you have any questions send through through here.

Post a photo to instagram and tag @littlebirdbloom I would love to see where you're tuning in from 🙂



PS - Don't forget to download your PDF of the Bridal Bouquet Pricing Cheat Sheet HERE

Meet Kathleen. Hear about her adventures in flower land.

Have you ever taken time to write down your life story? If you haven't yet, I strongly urge you to do so – you don't have to share it with a single person but the act of capturing all you've accomplished in this life time, to today is mind blowing. Truly, it will open your eyes to so much and allow you step outside, beyond this moment, beyond what is immediately in front of you.

In my very first episode of Thrive, I trace back to my early days, talk about my childhood a little bit but spend most of the time meandering through my career through my 20s and explain how we ended up here: two Canadians living in Australia, running a retail flower business as well as a separate wedding and events floral design studio (in a small small town – like 7000 people small).

Thank you to all of you who have pushed me into this. I am so proud of myself for just hitting record, sitting down and making it happen even when I wanted to find 10,000 excuses and 21,000 distractions.

Who knows where this journey of podcasting will take me but I'm pretty excited to try, to see where we all land.

Lots of love,



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