Attract Premium Clients with
Flower Boss Blueprint
The florist success formula that's setting a new industry standard for profitable business growth and marketing confidence.
Hi! I'm Kathleen
...known for my Flower Boss Formula and my no-BS approach to business — it so happens I don't follow the industry standards. Instead, I shattered through them and re-wrote the rulebook.
The Flower Boss Blueprint is transforming florists from overworked and underpaid to wildly profitable business owners because it's the only program in our industry that combines smarter marketing strategies with the mindset work that makes it stick. 💕
Inside, I'm giving you the confidence tools, marketing clarity and sales strategies you need to increase your revenue and make more money — all in one powerful program.
Let me show you how to run the florist business you've always dreamed of. And do it your way. 💰
You're doing everything you think you're supposed to do, but...
Here's the Truth:
The success of your florist business depends on following the right marketing plan, backed by the right mindset.
Without these, you'll struggle to earn an income and barely have enough cash in the bank to make ends meet. 💸
The Solution 🏆
The Flower Boss Blueprint combines my powerful mindset tools with the marketing clarity and sales strategies you need to:
🎯 Attract dream clients who value your expertise and are happy to pay.
🎯 Follow a profitable marketing plan — one that gets you noticed by the good customers.
🎯 Sell your work with confidence, knowing it's worth every penny.
Flower Boss Blueprint
Three years into running my florist business, I hit a wall. I was working really, really hard, but I was embarassed by the work I was getting asked to make and wasn't earning the money I knew I was capable of.
I'd done my formal floristry qualifications and been to all the fancy workshops but, despite my best efforts, I couldn't figure out how to actually earn enough money to pay myself well.
So one day, in a fit of frustration, I said enough is enough. I have to find a better way.
I decided to throw away the industry rulebook and figure out a smarter way to market my florist business. And I did the mindset work so I could lock in my pricing.
It worked! Within 24 months, I'd figured out how to land dream wedding inquiries and get high-value orders, even though we operated in a hugely competitive area, surrounded by dozens of cheaper florists.
I've since taught this formula to hundreds of other florists who have blown their own minds, and now I'm giving you the tools you need to take your business to the next level. ✨
FLOWER BOSS BLUEPRINT
Six modules.
One proven blueprint.
Your dream business.
Flower Boss Mindset Shift ($797 VALUE)
Finally understand why you've been stuck — and get the exact CEO identity tools to break through self-doubt, own your outcomes, and show up with unshakeable confidence.
Your Money Mindset Makeover ($597 Value)
You'll walk away with a specific, measurable revenue goal and a simple 90-day planning system that keeps you focused, intentional and moving forward — instead of reacting to whatever lands in your inbox.
The 90-Day Business Blueprint ($597 Value)
Ditch the overwhelming annual plan and follow Kathleen's simple, season-by-season goal-setting method that keeps you focused, motivated, and actually making progress.
Your Dream Client Decoder ($997 VALUE)
Identify exactly who your ideal customer is, where to find them, and what they desperately need to hear — so your marketing finally feels effortless and attracts the right people
The Customer Journey Roadmap ($997 Value)
Stop guessing and follow a proven path that moves your ideal clients from "just browsing" to "where do I pay?" — with Kathleen's 7 ride-or-die marketing rules showing you exactly where to focus.
Stand Out or Blend In ($797 Value)
Build a brand so distinctive and emotionally compelling that price shoppers disappear — and dream clients find you, fall in love with you, and trust you before you've even spoken.
The Set Menu System ($1,297 VALUE)
Create your signature design menu so customers stop dictating and you start leading — a game-changing structure that slashes your admin time and makes saying yes to your prices easy.
Simplicity Sells($597 Value)
Learn the counterintuitive sales psychology (backed by real science) that shows why fewer choices = more revenue, and exactly how to apply it in your flower business starting today.
Clean Selling Mastery ($997 Value)
Master the art of getting your self-doubt out of the way so you can quote with confidence, handle objections without flinching, and turn every inquiry into a yes.
LIMITED TIME ONLY
Get these bonuses when you enroll today.
BONUS 01
The 24 Hour Instagram Fix
The copy and paste formula to get found by the right clients.
A step-by-step profile optimization training that gets you in front of high-value clients fast. Even if you only have 36 followers. Kathleen walks you through every step so you can implement it in 60 minutes and start attracting the right customers this week.
✦ No dancing on reels.
✦ No posting seven days a week.
✦ No chasing followers.
✦ Just a smarter, simpler way to make sure the right clients find you first.
Value: $197
BONUS 02
The Pricing Confidence Masterclass
Because knowing what to charge is only half the battle.
This is the training that answers the question every florist secretly asks: "But can I really charge that much?"
✦ The exact math to lock in your prices with confidence.
✦ The mindset tools to stick to them without apology.
✦ The unshakeable belief that yes — your customers will pay that.
Value $297
Ready to Become a Flower Boss?
This offer is exclusively for you.
The regular price is $1,397. Your price today is $697. 🥂
Choose the option that works best for you — both give you immediate, lifetime access to everything inside.
PAYMENT PLAN
3 Monthly Payments
Same instant access
$279
x 3 payments
BEST VALUE
Pay in Full
Save $837 in total
$697
one payment, instant access
Real Flower Boss Results
Florists just like you, who said yes to themselves.
FLOWER BOSS BLUEPRINT
Your Questions, Answered.
Most programs in our industry sell you design skills, software or social media shortcuts.
The Flower Boss Blueprint is the only program that combines proven marketing strategy with the mindset work that makes it stick — because without both, nothing else you buy will move the needle.
This isn't another workshop. This is the system behind the results.
Yes, and here's why.
The Flower Boss Blueprint isn't about out-posting or out-discounting your competition. It teaches you how to stop competing altogether by getting so clear on who your ideal client is that the right people find you and the wrong ones stop wasting your time.
Your area isn't the problem. Your perception is. And that's exactly what we fix.
This is exactly why you're here. Customers push back on prices when they don't yet understand the value of what you do — and that's a marketing and mindset problem, not a pricing problem.
The blueprint teaches you how to attract clients who are already sold on your value before they even make contact, so the price conversation stops being a battle and starts being a formality.
The Flower Boss Blueprint is completely self-paced — bite-sized video lessons you can work through whenever your schedule allows.
Early Sunday morning, during your slow period, while you're cleaning up the studio. No live calls, no scheduled sessions. Just instant access the moment you enroll.
Absolutely. The Flower Boss Blueprint is built around the fundamentals that drive every successful florist business, regardless of your niche, your shopfront or your business model.
Whether you're a wedding specialist, a studio florist, or about to take the leap into business ownership, the mindset and marketing principles inside work because they're built around how your ideal customer thinks and how you show up for them — not around what kind of flowers you sell or where you sell them from.
The Flower Boss Blueprint is completely self-paced — bite-sized video lessons you can work through whenever your schedule allows.
Early Sunday morning, during your slow period, while you're cleaning up the shop/studio. No live calls, no scheduled sessions. Just instant access the moment you enroll.
FLOWER BOSS BLUEPRINT
Here's what's waiting for you:
🧠 The mindset shift that changes everything.
You'll finally understand why you've been stuck and have the right tools to get out of your own way, feel confident and show up like a Flower Boss.
💰 Clients who value your work and pay your prices.
No more bending over backwards. No more defending your mark-ups. You get found by the customers who value your expertise and are happy to pay.
🌸 A marketing plan that actually pays off.
Simple, focused, and built around the one type of client you most want to work with. You'll know exactly where to spend your time and energy every single week.
✅ A sales process you can rely on every single time.
When your system is sorted and your set menu is in place, quoting stops feeling terrifying — and making money starts feeling like something that just happens.
You didn't fall in love with flowers to undercharge and overwork.
Let's get you making real money doing what you love.
