A client sends a beautiful reference photo and you quote what you hope they'll pay, not what the design actually costs.
Every premium stem you add without a formula turns a profitable job into a break-even one.
Without exact stem counts, you add extra stems to feel safe. That safety comes straight out of your profit.
Exact stem counts, ingredient lists, and pricing for each design.
Stop over-buying and know what to order before you hit the wholesaler.
Simple markups and labor math so every recipe is profitable.
Downloadable PDFs. No expensive florist software required.
✔️ 12 BRIDAL BOUQUETS
As well as 3 copy-and-paste formulas for bridesmaid bouquets.
✔️ 5 WEARABLES + PERSONALS
Flower crowns, corsages, and boutonnieres to make a statement.
✔️ 10 HIGH-IMPACT FEATURES
Floral archways, hanging installs and ceremony backdrops that 'wow'.
✔️ 5 TABLE ARRANGEMENTS
Including centerpieces, table runners and elevated designs.
✔️ 7 PREMIUM RETAIL DESIGNS
Profitable shop designs that leave a lasting impression year-round.
Gerilynn, Flux Floral
"I followed Kathleen's design and pricing recipes exactly and made $600 more in profit on my last wedding—without changing my style or working harder. Seeing the stem counts, wholesale costs, and retail pricing laid out so clearly was a game-changer. The ROI on this is unreal."
LYNDa, FIVE DAUGHTER'S DeSIGN
“Before, I was winging it with stem counts and pricing and constantly second-guessing my quotes. Now I have a repeatable system for every design. After implementing just one pricing shift from Kathleen’s formulas, I booked a $4,500 wedding the very next week. I finally feel in control of my growth—not just creating beautiful work and hoping it pays off.”
"This was the missing link for me. I'd taken other design trainings, but none of them showed the full picture—recipes, stem counts, and pricing together. Kathleen's system is clear, practical, and empowering. Now I send pricing confidently because I know my designs are both beautiful and profitable."
EMILY, PETAL PUSHERS
Booked a $4,500 wedding the very next week.
I used to panic when clients asked for a quote.
Made $600 more in profit on my very next wedding.
I wanted to create world-class work. But every time a dream inquiry landed, I panicked. I didn't know what to charge, and I was terrified of ordering the wrong stems.
I was constantly over-buying at the wholesalers "just in case," stuffing extra flowers into my bouquets until they looked right and worked 14-hour days with too little to show for it.
That's why I built The Design Code. I took my "What would it look like if it was easy?" mindset and turned it into a collection of premium, profitable designs I use every week in my own business.
Exact ingredients. Exact stem counts. Exact pricing.
You don't have to choose between breathtaking design and a profitable business.
You just need the right formula. 🌸
LIMITED TIME ONLY
Total Value: $1,388
$47
The Design Code (50 Recipes With Pricing) — $497 Value
Bonus #1: Quote Like a Pro Workshop — $297 Value
Bonus #2: The Profitable Pricing Checklist — $97 Value
Bonus #3: Profit Metrics for Business Growth — $497 Value
🔒 Secure Checkout • Exclusive Savings
$197
Instant access to all 50 recipes, stem counts, pricing, and three florist profitability workshops.