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Pricing Confidence With

The Design Code

With

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The profitable design toolkit that’s setting a                                             for Pinterest-worthy work and pricing certainty.

new industry standard

…known for my no-BS approach to business & profitable design formula—it so happens that I don’t follow industry standards…Instead, I shatter through them and set my own. 💰

The Design Code is transforming businesses and increasing profitability for florists every day. The whole system is built to ensure you price with confidence and produce world-class, Pinterest-worthy work. (Hello, Flower Boss). 

In this toolkit, I’m giving you 50 done-for-you recipes—with detailed stem counts, exact pricing and pro design tips—my signature design formula and the profitability benchmarks you need to be successful, all in one instant-access course. 💰

Let me show you how to make more money doing the work you love.



Hi, I'm Kathleen!

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You’re good at what you do, but you’re know you're not charging enough to make it worth your while.

You’re over-buying at the wholesalers and grabbing extra bunches ‘just in case’.

You’re over-stuffing your bouquets with too many premium stems and it's eating way at your profits and income.

You compare your work to other florists and wish you magically see behind-the-scenes on their process, stem counts and pricing formulas.

Does This Sound Familiar?

Pricing confidence comes from following a proven formula—one that ensures Pinterest-worthy work and makes it profitable. 

Without this in place, you're stuck working really hard, without the income to show for it. 💸

Here’s the Truth:

The Design Code gives you 50 done-for-you recipes with my world-class design formula and proven profitability benchmarks to:

🎯 Price with confidence, following a formula you know will make you money.

🎯 Produce world-class, Pinterest-worthy work you’re proud of and clients swoon over.

🎯 Eliminate over-stuffing and overbuying, maximize your margins and be more profitable.

The Solution 🏆

I went to all the famous florists’ workshops, did my formal floristry qualifications, and I was still left second-guessing my pricing and stem counts.

I knew the kind of work I wanted to create, so I asked myself: → “What would it look like if it were easy? How could I create a formula that guarantees Pinterest-worthy work and a profitable business?”

The answer was simple: build a repeatable formula. 

The Design Code was born from this process, and today, it’s what helps me quote with confidence, produce world-class floral designs and make money doing the work I love.

Now, I’m giving you the exact system that helped me get here. 💫

The Design Code

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Detailed stem breakdowns and ingredients list across 6 design categories—complete with wholesale costs and retail prices built in and explained.

50 DONE-FOR-YOU Floral Recipes (WITH PRICES)

— THE DESIGN CODE —

Here’s Everything You Get Inside 

The signature system to create high-texture, garden-style arrangements using standard wholesaler blooms—eliminating overthinking and design paralysis.

My PINTEREST-WORTHY Design FORMULA 

Design tips and production instructions for ceremony archways, floral clouds and reception centerpieces so your designs create maximum impact and stay hydrated.

FOAM-FREE Construction & Mechanics Guide 

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Kathleen’s instant pricing shortcuts for everyday arrangements versus high-stakes events, allowing you to give confident quotes in minutes without second-guessing your numbers.

STRESS-FREE Pricing Shortcuts & MARK-UPS

 How to adapt any recipe to match a specific color palette or swap seasonal ingredients—without having to constantly recalculate the price or erode your margins.

The Color Palette & Seasonal Stem-Swap System

Recipe stem counts engineered around real wholesaler bunch sizes so you stop panic-buying "just-in-case" stems and watching your profit get thrown away.

Eliminate Over-Buying & Reduce WasTAGE

What 50 Recipes Are Included?

✔️ 12 BRIDAL BOUQUETS
As well as 3 copy-and-paste formulas for bridesmaid bouquets.

✔️ 5 WEARABLES + PERSONALS
Flower crowns, corsages, and boutonnieres to make a statement.

✔️ 10 HIGH-IMPACT FEATURES
Floral archways, hanging installs and ceremony backdrops that 'wow'.

✔️ 5 TABLE ARRANGEMENTS
Including centerpieces, table runners and elevated designs.

✔️ 7 PREMIUM RETAIL DESIGNS
Profitable shop designs that leave a lasting impression year-round.

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The complete toolkit to design Pinterest-worthy work, eliminate waste, and price every bouquet, centerpiece, and installation with total confidence.

A streamlined administrative system to evaluate new wedding inquiries quickly without wasting hours on proposals for ghosting clients. 

Quote Like a Pro Inquiries Guide —  Value: $147

BONUS #1

— LIMITED TIME ONLY —

— LIMITED TIME ONLY —

Included Free Today 💫

Printable, fillable tools to instantly factor in labor, delivery rates, setup time, and disposal fees so zero profit leaks out of your quotes

Profitable Pricing Checklist & Worksheets — Value: $197

BONUS #2

A clear breakdown of the core financial targets every florist needs—including keeping stem spend in check, managing labor, and setting up a monthly financial routine

9 Profit Metrics Masterclass & Workbook — Value: $297

BONUS #3

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STEPH, Trestle & Twig

This was the missing link for me.

"I'd taken other design trainings, but none of them showed the full picture—recipes, stem counts, and pricing together. Kathleen's system is clear, practical, and empowering. I used to panic when clients asked for a quote. Now I send pricing confidently because I know my designs are both beautiful and profitable."

“
“

gerilynn, FLUX FLORAL

Made $600 more in profit on my last wedding.

"I followed Kathleen's design and pricing recipes exactly and made $600 more in profit on my last wedding—without changing my style or working harder. Seeing the stem counts, wholesale costs, and retail pricing laid out so clearly was a game changer. The ROI on this toolkit is unreal."

LYNDa, FIVE DAUGHTER'S DeSIGN

I booked a $4,500 wedding the very next week!

"Before, I was winging it with stem counts and pricing and constantly second-guessing my quotes. Now I have a repeatable system for every design. After implementing just one pricing shift from Kathleen's formulas, I booked a $4,500 wedding the very next week. I finally feel in control of my business."

Raised my prices and didn't get a single objection. 

"I didn't realize how much uncertainty around pricing and design was holding me back until I used Kathleen's formulas. Seeing exactly how to build and price profitable designs changed everything. I raised my prices, booked my biggest event yet, and didn't get a single objection. My business finally feels calm, profitable, and sustainable."

“

EMILY, PETAL PUSHERS

“
“

I stopped feeling guilty and apologizing for my prices.

"Seeing Kathleen's exact recipes and pricing logic gave me the clarity I didn't even realize I was missing. I finally stopped feeling guilty and apologizing for my prices—because I actually understood the numbers and the design behind them. This completely changed the way I show up with clients.

Wynne, 
Wildflower Studio

RHIANNON, THE LOVE GARDEN

This changed how I quote and value my work.

"It's only been a few weeks, but using Kathleen's pricing frameworks has already changed how I quote and value my work. I feel more confident every time I send pricing now."

“

Real Results from Florists, Just Like You:


Get Instant Access & Stop Second-Guessing Your Prices Today

— LIMITED TIME ONLY —

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Total Value: $1,768

$47

50 Done-For-You Floral Recipes (With Prices) — $497 Value

My Pinterest-Worthy Design Formula — $197 Value

The Color Palette & Seasonal Stem-Swap System — $147 Value

Foam-Free Construction & Mechanics Guide — $97 Value

Stress-Free Pricing Shortcuts & Mark-ups — $97 Value

Eliminate Over-Buying & Reduce Wastage — $147 Value

🎁 FREE BONUS #1: Quote Like a Pro Inquiries Guide  — $147 Value

🎁 FREE BONUS #2: Profitable Pricing Checklist & Worksheets — $197 Value

🎁  FREE BONUS #3: 9 Profit Metrics Masterclass & Workbook — $297 Value

$197

Everything you need to design Pinterest-worthy work, decrease wastage, and price every bouquet, centerpiece, and installation with total confidence.

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— THE DESIGN CODE —