CLARITY & CONFIDENCE
Smart Marketing for Smart Florists
Unlock the secrets to booking $5,000 weddings and wake up to $150+ orders — without posting every day, chasing likes, or competing on price.
You’re doing everything you think you’re supposed to do…
You’re showing up, creating beautiful work, and following all the advice you’ve been given.
You’ve gone to the workshops, built your website, posted on Instagram, and done everything “right.”
But you’re still working too hard for $60–$80 orders, getting ghosted by wedding inquiries, and wondering why other florists seem to book $5,000 weddings like it’s nothing.
You’ve probably already tried…
✓ Keeping your prices low
✓ Going viral on Instagram
✓ Doing styled shoots
✓ Investing in a new website
✓ Paying for more software
✓ Going to another design workshop
But it's leaving you feeling more frustrated and disheartened than before...
✨ You're not alone. ✨
For years I felt like I was missing something. Everyone else made it look so easy, posting beautiful photos of their work, raving about how much they love their customers.
Meanwhile, I was stuck with low-budget customers and low-value weddings, barely able to pay my bills. 💔
The truth is, in an industry as hush-hush as ours — where nobody wants to talk about making money, share their secrets or talk about what it takes to be successful — it's normal to feel this way.
CLARITY & CONFIDENCE
Here's The Missing Piece
Our industry teaches us we need to:
- Be popular in order to get noticed by the good customers
- Pay for traditional retail space to be successful
- Keep our prices low so we can stay competitive
- Bend over backwards and cater to every kind of client request
This approach may have worked in 2005. But it doesn't work in 2025.
The successful florists...the ones who are actually making money? They’re playing a new game.
A game that has customers showing up, credit card in hand, ready to pay in full. 7 days a week.
❌ They’re not trying to win customers over by keeping their prices low or offering discounts.
❌ They're not worried about what the Backyard Bettys are doing to get customers.
They've learned a smarter way to market their business — one that allows them to wake up to more $150+ online orders and book $5,000 weddings in just two emails.
When you know the right game to play, winning feels easy. 🥂
More Money
Customers show up ready to pay and are excited to work with you. No questions asked.
More Freedom
You'll stop wasting time on tire-kickers and be able to book $5,000 weddings in only 2 emails.
More Control
You get complete creative control over your designs, the flowers you use and the work you get to do.
Welcome to a new era of marketing for florists.
— INTRODUCING —
Clarity & Confidence
Unlock the secrets to waking up to $150+ orders and booking $5,000 weddings in just two emails.
Clarity & Confidence is revolutionizing the way florists make money.
Inside, you get exclusive access to the marketing strategies, sales shortcuts and step-by-step templates you need to wake up to more $150+ orders and book $5,000 weddings without the guesswork.
Join today and get instant access to:
💸 The right marketing strategies to get noticed by the good customers, even if you operate in a competitive area
💸 Copy & paste templates so you know exactly how to sell with confidence and grow your revenue
💸 Personalized support and 1:1 guidance from Kathleen so you can speed up your success and take action
CLARITY & CONFIDENCE
How It Works
1
Join Today
Enrol now, set up your student profile and get instant access to our online classroom. Then you can get to work.
2
Set the Foundation
Jump straight into the Marketing Playbook and see what you've been missing. Kathleen walks you through her step-by-step blueprint so you know exactly what you need to do to win.
3
Kathleen's Template Library
We've made implementation easy as 1-2-3. You get exclusive access to our marketing & sales templates so you know exactly what to do. You don't need to waste another minute figuring out the right way to market your business.
4
Live Coaching & Personalized Support
No more navigating things blindly. Jump into a live group call with Kathleen, join a workshop or watch a replay and get the clarity you need to move forward with confidence.
5
You're in Complete Control
Set a schedule that works for you, your business and your goals — hop in and out of the classroom as often as you like, catch up on a replay or join a live session and know you're never alone in your journey.
“I followed Kathleen's Instagram plan and in just two weeks, I booked a $3,500 wedding — and we've only got 36 followers. This is so much easier than trying to win some popularity contest!"
Roxanne
CLARITY & CONFIDENCE
Here’s Everything You Get Access To:
Kathleen's Marketing Playbook
Value: $497
Get the proven step-by-step system to attract high-value clients, charge what you’re worth, and book the work you actually want—without guesswork or trial and error.
Marketing & Sales Workshops
Value: $297/month
Live sessions on topics like Wedding Inquiries With Confidence, Online Catalog Sales, and Photography Playbook for Florists. Walk away with strategies you can action immediately.
Live Hot SeatCoaching
Value: $497/month
Get your specific questions answered live, from pricing to marketing priorities, so you can stop second-guessing and start moving forward with confidence.
Personalized Website Reviews
Value: $297/month
Live, personalized reviews of your website with clear steps to book better weddings and increase your average order value. A small tweak could pay for your membership several times over.
Copy & Paste Template Library
Value: $197/month
Instagram optimization, online catalog shortcuts, inquiry template, and more—just personalize and deploy to save hours of guesswork. New templates are added every month.
Done-for-You ChatGPT Prompts
Value: $147/month
Learn how to use AI the Flower Boss way — feel more confident, streamline your approach and cut down on your to-do list so you can make progress faster.
Video Replays
Value: $97/month
All workshops and coaching calls are recorded so you can watch and implement on your schedule.
No lock-in contract
Priceless
Join today, and if you find it's not right for you, cancel any time — right from your own profile.
❌ Total Value: $2,029/month ❌
You Pay: $297/month
Just 2 new $150+ orders per month, or one more booked wedding and your membership pays for itself.
No lock-in contract — you’re in total control
Florists Just Like You Are Booking More $5,000 Weddings and Waking Up to More $150+ Orders
You don’t need a huge following, fancy proposals, more software and endless Instagram posts. Here’s what happens when you follow a proven marketing plan.
Roxanne booked a $3,500 wedding with just 36 Instagram followers.
"I followed Kathleen's marketing plan and landed a $3,500 wedding—and I only had 36 followers at the time. I couldn't believe it actually worked."
Roxanne
Danielle saw more growth in 2 months than in an entire year.
"Kathleen knows her sh*t! If I could go back in time, I would sign up on the first day I started my flower business! I experienced more growth and confidence in these 2 months vs. the whole year I was navigating blindly."
Danielle
Karen booked a $7K bride who "checks all the boxes".
"This week I booked another dream client. $7,000 and she checks all the boxes of 'ideal client.' I'm finally attracting the weddings I actually want to do."
Karen
Angela raised her prices and customers said YES.
"I made significant changes to my pricing and it is working! I get to sell higher-value orders, do less work, and create the arrangements I love. I can't wait to continue building out the rest of my designs."
Angela
Jess went from $60 orders to $763 congratulations arrangements.
"Kathleen, I wanted to send another GIANT thank you for your mind-blowing approach to marketing & sales in floristry. It blows my mind pretty much daily what a difference you've made in my business and life. I'm now waking up to orders from my website like this..."
Jess
TAKE CONTROL
Grow Your Business—on Your Terms
You might be wondering if this will actually work for your flower business. Here’s why you can feel confident joining today.
Works Without a Big Following
Learn how to get noticed by the good customers without stressing over vanity metrics.
All Levels Welcome
Whether you're just getting started or you want to grow to $500,000+, we're here to help.
Instant Access
Join today and dive right in to the Marketing Playbook and Template Library.
Designed for Busy Florists
Step-by-step, actionable guidance that won’t take over your life.
Profit-First Approach
Build confidence, book higher-profit orders, and grow without guesswork.
No Lock-In Contract
Try it out for 30 days and if you find it's not for you, cancel anytime. You stay in control.
YOU GOT THIS
I've Been Exactly Where You Are
This may sound crazy but there was a time when I thought that successful florists had some kind of secret handbook — a magical, step-by-step guide to making money.
But after three years of grinding it out without a copy of this secret handbook, I learned the right game to play.
Once I understood how to get noticed by the good customers, get ahead of the competition and get my marketing doing the heavy lifting in my business, everything changed.
Within 24 months, I had earned enough money to pay off my home loan and be completely debt-free.
My work became world-class. I stopped under-pricing and learned how to sell with confidence.
I stopped stressing about what all the other florists in my area were doing and learned how to set up a simple sales plan so I could wake up to $150+ online orders and learned how to book $5,000 weddings in just two emails.
I want you to experience this same level of freedom and fulfilment in your business too.
Will this actually get me more clients and make me money?
Yes — and not by working harder. You’ll learn how to reach high-intent buyers who are already searching for a florist right now. This isn’t about chasing followers or waiting for referrals. It’s about showing up in the right places, with the right message, so clients come to you ready to buy.
I’m already so busy — how will I find time for this?
You don’t need hours every day. Most florists see results with just 1–2 focused hours a week using the playbook and templates. Every workshop is 60 minutes, and you can watch the replays anytime. It’s not about doing more — it’s about finally doing what actually moves the needle.
MARKETING MADE EASY
Get Noticed by the Clients Who Value Your Work — And Are Ready To Pay For It
Unlock the secrets to waking up to $150+ orders and booking $5,000 weddings in just two emails.
You don’t need to hustle harder or post more. You just need a clear plan that helps you reach the right customers — the ones who value your artistry and are happy to pay for it.
Inside Clarity & Confidence, you’ll get the marketing system, live support, and templates that have already helped 3,000+ florists book $5,000 weddings and wake up to $150+ online orders without the burnout.
If you’ve been waiting for the “right time,” this is it. 🤍
Your dream clients are out there today — let’s make sure they find you.
No lock-in contract — you’re in total control
You don’t need to make a big commitment or lock yourself into anything.
Join Clarity & Confidence for one month, explore the workshops, templates, and support — and see how it feels.
If it’s not the right fit, you can cancel anytime with a single click.
No contracts. No stress. Just clarity, confidence, and a marketing plan that finally works for you.
